Episode 1
From Stuck in the Past to Digital First: B2B Transformation Secrets
April 7, 2025
Ditch the old-school ways and get with the times. Velinda Cox, transformation guru and president of Sound Horizon, spills the real tea on how ANY B2B company—big or small—can kick-start a digital transformation. From aligning teams to adapting processes, learning the savvy strategies and culture hacks that will turn your company’s digital dreams into a profitable reality. Spoiler alert: It’s not about tech—it’s about getting everyone on the same page and ready to hustle.
Guest: Velinda Cox, president of change management and former senior vice president of ecommerce Konica Minolta Business Solutions U.S.A., Inc.
The B2B Wake-Up Call: How to Survive the Demanding Millennial Buyer
Episode 2
April 21, 2025
Digital transformation will be in full-blown overdrive. And guess who’s driving it? Younger corporate buyers who want it all: seamless omnichannel experiences, diverse offerings, and a smooth, pain-free process. But here’s the kicker: 96% of them are pissed off with something in their buying journey—whether it’s clunky tech or a lack of diversity in your approach. Digital marketing pro Justin Racine drops the truth on how B2B marketers can stop ignoring the obvious, listen to buyer demands, and actually get it right before they lose the sale—and their reputation.
Guest: Justin Racine, Perficient Principal, Unified Commerce Strategy
Leap of Faith: B2B Lessons from a Shuttle Controller Turned Food Mogul
Episode 3
May 5, 2025
Sometimes you’ve just got to say “screw it,” follow your gut, and take the plunge. That’s what Lori McDonald did when she and her husband bought Norsland Lefse, a small food manufacturer. Now, she’s using her eCommerce chops and risk-taking skills to reinvent the company, blending tradition with innovation. B2B marketers, take notes: Lori’s journey is a masterclass in balancing risk with reward—and knowing when to partner up and learn as you go.
Guest: Lori McDonald, president and CEO Brillance Business Solutions and Norsland Lefse.
Want Better Business Performance? Start Leading Like It Matters
May 19, 2025
Episode 4
Here’s what it really takes for CEOs to support effective marketing when there are various challenges in the market. With tariffs looming, the ISM index slipping, and consumer confidence in decline, marketers can’t succeed without leadership that shows up, communicates clearly, and executes.
Barry lays out how transformational leaders drive daily results, execute on big initiatives, and build engagement from the boardroom to the front line—especially when growth is slow and pressure is high. If you’re a CEO who wants better marketing outcomes, focus on more than the quarterly slide deck and start leading like it matters. No fluff. Just facts, frameworks, and a little fire.